Too many Pictures
DRAWING GUIDELINES IN THE WORLD
OF PHOTOGRAPHY & VISUAL ARTS
Nathalie Mohadjer — Blood+Honey
About
Too many Pictures is an agency specialized in communications and the development of cultural projects.

Areas of expertise: artistic direction - strategy - branding - information architecture - digital identity & social media - media relations - cultural engineering.

Too many Pictures is directed by Matthieu Nicol.
Yusuf Sevincli — Good Dog
Yusuf Sevincli — Good Dog
Projects 2013-2010
index | archives
CNA Luxembourg
CNA Luxembourg
CNA Luxembourg
April - July 2013
National Center for Audio-Visual
Reopening of the permanent exhibition The Family of Man (Edward Steichen)
Clairvaux Castle
Press relations.  France - UK

—
steichencollections.lu/en
CNA Luxembourg
© CNA/Romain Girtgen
PARIS PHOTO
PARIS PHOTO
PARIS PHOTO
Since April 2012
International fine art photography Fair - Paris / Los Angeles

Website revamp
Edition of the digital contents
Social media management

—
parisphoto.com
PARIS PHOTO
Feroz Gallery Booth - Paris Photo 2012
The Red List
The Red List
The Red List
DECEMBER 2011 - FEBRUARY 2012
Lost in the Visual Arts?
Time to get in the List

SEO advising - Community Management for the launch
online trend-book

—
theredlist.fr
The Red List
Guggenheim Museum – Bilbao
Guggenheim Museum – Bilbao
Guggenheim Museum – Bilbao
May – December 2010
With Agenda agency

French and British PR for the exhibitions Anish Kapoor, Henri Rousseau and
Haunted — Photography-video-film.

—
guggenheim-bilbao.es
agendacom.com
Guggenheim Museum – Bilbao
Anish Kapoor -Yellow, 1999. Photo : Erika Ede © FMGB Guggenheim Bilbao Museoa, 2010
MANIFESTO
MANIFESTO
MANIFESTO
APRIL - SEPTEMBER 2012
Photography Festival. Toulouse

Member of the selection Jury
PR in France for the 10th anniversary edition

—
festival-manifesto.org
MANIFESTO
Françoise Nunez, Karnataka 2009 (détail) - Courtesy galerie Camera Obscura
Photo Levallois Festival
Photo Levallois Festival
Photo Levallois Festival
Since 2008
Photo Levallois Festival / City of Levallois-Perret
Communications and partnerships.
Organization of the City of Levallois Photographic Prize.

—
photo-levallois.org
Photo Levallois Festival
Circus princess, Selenograd, Russia, 2004 © Reiner Riedler
MAPFRE FOUNDATION
MAPFRE FOUNDATION
MAPFRE FOUNDATION
Since October 2010
Communications advisor —  Press and PR campaigns for the foundation’s exhibitions in Europe (8 shows per year).
With Agenda Agency.

—
agendacom.com
coleccionesfundacionmapfre.org
MAPFRE FOUNDATION
Adam Fuss, Invocation, 1992  © Fundacion MAPFRE
Exponaute
Exponaute
Exponaute
October – December 2011
The new online media for visual arts
Communications advisor for the announcement of a fund raiser and the launch of a new iPhone app.

—
exponaute.com
Exponaute
© exponaute
Révélation
Révélation
Révélation
Since 2008
Contemporary photography fair.
Artistic direction, production and communications.

—
revelation-photo.com
Révélation
© Frank Loriou
Sténoflex
Sténoflex
Sténoflex
Since 2010
The pinhole camera & mini lab darkroom.

Commercial development and development of partner brands.
Workshops: introduction to the practices and meanings of images.

—
stenoflex.com
Sténoflex
© Eric Marais
MKP Düsseldorf
MKP Düsseldorf
MKP Düsseldorf
2011
With Agenda agency
Fine Arts Museum of the city of Düsseldorf (Germany).
Communications advisor, media relations in France for temporary exhibitions.

—
agendacom.com
smkp.de
MKP Düsseldorf
Franz Xaver Messerschmidt "Der Gähner" , ca. 1775 ©smkp Dusseldorf
Galerie baudoin lebon
Galerie baudoin lebon
Galerie baudoin lebon
May 2011 – January 2012
Trade mission, Madrid Photo Fair 2011.
Audit of the gallery’s management tools. Reshaping of its website and digital presence.

—
baudoin-lebon.com
Galerie baudoin lebon
© galerie baudoin lebon
Index
CNA Luxembourg
April - July 2013
National Center for Audio-Visual
Reopening of the permanent exhibition The Family of Man (Edward Steichen)
Clairvaux Castle
Press relations.  France - UK

—
steichencollections.lu/en
CNA Luxembourg
© CNA/Romain Girtgen
Index
PARIS PHOTO
Since April 2012
International fine art photography Fair - Paris / Los Angeles

Website revamp
Edition of the digital contents
Social media management

—
parisphoto.com
PARIS PHOTO
Feroz Gallery Booth - Paris Photo 2012
Index
The Red List
DECEMBER 2011 - FEBRUARY 2012
Lost in the Visual Arts?
Time to get in the List

SEO advising - Community Management for the launch
online trend-book

—
theredlist.fr
The Red List
Index
Guggenheim Museum – Bilbao
May – December 2010
With Agenda agency

French and British PR for the exhibitions Anish Kapoor, Henri Rousseau and
Haunted — Photography-video-film.

—
guggenheim-bilbao.es
agendacom.com
Guggenheim Museum – Bilbao
Anish Kapoor -Yellow, 1999. Photo : Erika Ede © FMGB Guggenheim Bilbao Museoa, 2010
Index
MANIFESTO
APRIL - SEPTEMBER 2012
Photography Festival. Toulouse

Member of the selection Jury
PR in France for the 10th anniversary edition

—
festival-manifesto.org
MANIFESTO
Françoise Nunez, Karnataka 2009 (détail) - Courtesy galerie Camera Obscura
Index
Photo Levallois Festival
Since 2008
Photo Levallois Festival / City of Levallois-Perret
Communications and partnerships.
Organization of the City of Levallois Photographic Prize.

—
photo-levallois.org
Photo Levallois Festival
Circus princess, Selenograd, Russia, 2004 © Reiner Riedler
Index
MAPFRE FOUNDATION
Since October 2010
Communications advisor —  Press and PR campaigns for the foundation’s exhibitions in Europe (8 shows per year).
With Agenda Agency.

—
agendacom.com
coleccionesfundacionmapfre.org
MAPFRE FOUNDATION
Adam Fuss, Invocation, 1992  © Fundacion MAPFRE
Index
Exponaute
October – December 2011
The new online media for visual arts
Communications advisor for the announcement of a fund raiser and the launch of a new iPhone app.

—
exponaute.com
Exponaute
© exponaute
Index
Révélation
Since 2008
Contemporary photography fair.
Artistic direction, production and communications.

—
revelation-photo.com
Révélation
© Frank Loriou
Index
Sténoflex
Since 2010
The pinhole camera & mini lab darkroom.

Commercial development and development of partner brands.
Workshops: introduction to the practices and meanings of images.

—
stenoflex.com
Sténoflex
© Eric Marais
Index
MKP Düsseldorf
2011
With Agenda agency
Fine Arts Museum of the city of Düsseldorf (Germany).
Communications advisor, media relations in France for temporary exhibitions.

—
agendacom.com
smkp.de
MKP Düsseldorf
Franz Xaver Messerschmidt "Der Gähner" , ca. 1775 ©smkp Dusseldorf
Index
Galerie baudoin lebon
May 2011 – January 2012
Trade mission, Madrid Photo Fair 2011.
Audit of the gallery’s management tools. Reshaping of its website and digital presence.

—
baudoin-lebon.com
Galerie baudoin lebon
© galerie baudoin lebon
Archives
index | archives
Galerie l'Atelier d'Artistes
July - November, 2010
Exhibition The Great White – Photography and the conquest of the South Pole, original prints 1907-1913.
Media relations.
latelierdartistes.com
AGENDA AGENCY
Autumn 2011
Communications advising.
Audit of its digital presence. Creation and enforcement of a charter of best practices in community management.
agendacom.com
ICF GROUP
March – April 2010
Artistic direction and production of an exhibition of works by students from the E.N.S. Louis Lumière, part of National Sustainable Development week.
icfhabitat.fr
Association Journalisme & Citoyenneté
2009
What does France mean for you?
Fundraising mission for the exhibition at the Parvis de l’Hôtel de Ville in Paris (November 2010).
www.etpourtoicestquoilafrance.com
TAC Creative
2009
Production of web tvs & websites for cultural institutions
www.tac-groupe.fr/tac-creative
Yusuf Sevincli — Good Dog
Yusuf Sevincli — Good Dog
 
m.nicol@toomanypictures.com
Tel: +33 6 67 57 3131
33, rue du Simplon – 75018 Paris – France
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Featured Photograph — Yusuf Sevincli — Good Dog — see website
© Too many Pictures SAS —Capital 1000 euros — RCS Paris 539 364 125 — 33 rue du Simplon 75018 Pariscredits : design - developer
Matthieu Nicol
Matthieu Nicol has worked as an expert in digital strategies, media consultancy and information architecture for over ten years, and is passionate about photography.

He specializes in the world of journalism and communications, working with press agencies (Magnum Photos, AFP-Latin America), institutions (Foundation HCB,
Mairie de Paris) and photographic events (Festivals, salons).

Freelance since 2009, he founded Too many Pictures in 2011.

Matthieu Nicol is a graduate of Sciences-Po Paris (2001).

Contact
Previous projects 2001-2008
Salon de la Photo, Paris
Cross-media communications, partnerships and organization of the Grandes Rencontres du Salon.
With the 2e Bureau agency, 2007-2008
Visa pour l’Image, Perpignan
Media relations for English and Spanish-speaking countries
With the 2e Bureau agency
2007-2008.
Le CENTQUATRE, établissement artistique de la ville de Paris
International media relations for the opening
With the 2e Bureau agency
2007.
Lille 3000 & Maison de la Photo
General coordinator for the exhibition IndianScope, (30 photographers, 160 images. Curator : Laura Serani)
2006.
Willy Ronis exhibition, A Paris
City Council of Paris
Assistant to the curator
2005.
Fondation Henri Cartier-Bresson, Paris
Assistant for 6 exhibitions
2004-2006.
Agence France-Presse. Head office for Latin America
Montevideo, Uruguay
Head of marketing
2002-2004.
Magnum Photos, Paris
Assistant to the management and cultural services
2000-2001.
Yusuf Sevincli — Good Dog
Yusuf Sevincli — Good Dog